The Real Phizz · Website Directions Designed and built by Bashmobarmeg

Six directions for the Phizz website. Open them, pick one.

Each direction is a working page you can open and scroll on desktop and on your phone, not a picture of a design. The point is to make the choice on something real before full build starts.

These directions are preliminary and deliberately simple. They exist to show form, feel and motion only. The content in them is drawn from the brand's Instagram and from early assets, and some imagery stands in for the real thing. The final site, with its full content, photography and pages, is built after a direction is approved.

The six directions

Each one opens in a new tab, so you can leave them side by side and compare. When one lands, tell us its number.

01Preview of the Sweet Wrapper direction

The Sweet Wrapper

The whole page is a printed sheet: saturated red ink, gold foil rules, halftone dots, and a die-cut window the product plays inside. The Arabic display type sits on a real arc.

ArabicPrintWarm
Open direction
02Preview of the Carousel direction

The Carousel

Characters rotate with the arrows and the background colour turns with them, behind an oversized wordmark. Young, loud, and moving from the first second.

EnglishBoldInteractive
Open direction
03Preview of the Flavour First direction

Flavour First

A yellow sunburst field, the bottle framed in black beside a large Arabic headline, product figures underneath. The flavour's own colour owns the screen.

ArabicBrightProduct-led
Open direction
04Preview of the Cinematic Dark direction

Cinematic Dark

Full-screen product footage with a huge Arabic headline over it. The closest direction to how global brands present themselves, and the right one if Phizz should read bigger than its size.

ArabicVideoPremium
Open direction
05Preview of the Editorial Cream direction

Editorial Cream

A full-bleed product photograph with one calm glass card resting on it. The cleanest and quietest of the six, and the one that reads most like an established brand.

ArabicCalmRefined
Open direction
06Preview of the Phizz Story direction

Phizz Story

The site behaves like a reel: full-screen vertical slides, a progress bar on top, tap or swipe to move, and the flavour's colour floods the page with every slide. People meet this brand in reels, so the site meets them the same way.

ArabicMobile-firstInteractive
Open direction

How we read the brand

Every figure below comes from the brand's own material or from published coverage. None of it is assumed.

85%
took it for Pepsi in a blind taste test, per the brand's own published claim
2024
launch year in the Egyptian market
6
flavours across glass and cans
11
retail chains, with delivery across 3 governorates
PositioningAn Egyptian soda presenting itself as the local answer to the global names, winning on taste and price rather than on national sentiment alone.
VoiceShort, confident Egyptian colloquial that mixes in English naturally. "اقفش الفززز" and "REALNESS INSIDE".
Packaging275 ml glass bottle with a full sleeve, and a 250 ml slim can.
AudienceThe Egyptian consumer, mostly young, on a phone, who met the brand in a shop or in a reel before ever reaching the site.

Where the category stands online

This is the strongest argument in the whole proposal: no Egyptian soft drink brand is doing distinctive web work right now. The space is open.

The Real PhizzNo official website at all. The entire presence lives on Instagram and Facebook.
V7The closest Egyptian cola competitor. Its site still says "Launching Soon" on an off-the-shelf template.
Spiro SpathisHas a working site, but it feels like a stock beverage template rather than an identity.
JuhaynaThe current benchmark for a large Egyptian beverage manufacturer: white, corporate, slider.

Scope once a direction is chosen

The chosen direction gets built out in full. These are the sections we propose for the finished site.

Home

The hero in the chosen direction, a brand summary, and entry points to flavours and stockists.

Flavours

A page or section per flavour with its photography, its colour, and its product data.

Story and factory

The brand's origin, the production line, and quality standards, based on the material the company can supply.

Where to find it

Retail chains, delivery coverage, and ordering links.

Contact and partnerships

A contact form for distributors and trade enquiries.

Technical delivery

Full Arabic RTL, speed on Egyptian mobile networks, support for older devices, SEO fundamentals, and a content editing panel if wanted.

What we need from you

These affect the quality of the final result more than any design decision does.

Brand filesLogo files, and the print-ready sleeve artwork if it exists.
Product photographyHigh-resolution shots of all six flavours, particularly Cola, Lime and Diet.
FactoryStills or video from the production line, and any quality certifications you are happy to show.
Company detailsThe legal company name, the factory location, and any figures you want published.
ChannelsThe official ordering and contact channels the site should point to.

Pick a number and send it back

It does not have to be final. Tell us which one came closest, or which parts of one and which parts of another, and we take it from there.

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